Get Your Foot in the Door – Why Coding Will Make You Stand Out

As one continually updates their skills as a marketer in todays age, there are many areas that are mandatory for one to understand.  These areas include knowledge of SEO, content creation, copywriting, paid advertising, email marketing, social media, public relations, analytics, storytelling, A/B testing, user experience, landing page optimization, and many more.  Almost all of which I have discussed throughout my blog.

However, in my opinion, something’s missing.  In order to be the ultimate full-package marketing rockstar, one must be able to add another skill to their resume.  What am I talking about?  Well, I am talking about Coding.  Yes, the thing that super nerds like Mark Zuckerberg and Bill Gates knew how to do that eventually made them filthy rich.

Coding is becoming more and more relevant.  Every webpage we look at is written in this language called HyperText Markup Language, also known as HTML.  We see this written language practically every day, but many of us have yet to take the necessary time to understand it.  Even programs like coding bootcamps have started popping up, something that never even existed 10 years ago.  Companies like General Assembly have pioneered learning centers that teach this newly found sought-after skill.  It has been determined that graduating college has proven to be not enough.  With coding you not only boost your own skills, but you become a much more well-rounded valuable asset to whomever your future employer may be.

Now, with this newly learned skill comes a price.  For General Assembly’s Front-End Web Development Course, they are asking $3,500 for a 10-week program.  This may be a bit pricey for a new graduate drowning in loans, but I cannot stress how important it is.  Not to mention that on average, 59% reported a salary increase of $23,000 annually after completing a coding bootcamp.  Now do you see your wonderful ROI? I highly recommend you check out General Assembly or any other coding camps in your area.

Now after all this coding talk, I started to play around with a free trial on CodeAcademy to work on my HTML and CSS skills.

Here is my initial screenshot:

Screen Shot 2015-05-28 at 1.58.46 PM

Here is my progress thus far:

Screen Shot 2015-05-28 at 4.10.53 PM

Overall, I felt Code Academy was extremely easy to use.  It walks you through step-by-step through easy-to-understand instructions.  Definitely check it out if you want to start your journey to bettering yourself as a desirable marketer.

Next, I went ahead and checked out another site that would help me implement my new skills called, Squarespace. Here I dabbled with creating a free e-commerce page just for fun.  I ran into some issues while using Squarespace; however, I also found some great advantages associated with the site as well.


  • Not always very self-explanatory, hard to use at times.
  • Can be very limiting without substantial coding knowledge.
  • Not a lot of room for creativity beyond the supplied themes.
  • Blogging capabilities are limited.


  • Allows you to build a professional looking website without hiring extra help.
  • Minimalistic, sleek design
  • It’s advertisement free!
  • Allows you the capability to monitor metrics and analytics.

Well that is all for now!  Hopefully you have become a little more interested in the coding world, and I wish you luck!

Lastly, I am leaving you with this video about computer programming.  Perhaps you will recognize a few faces.


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