Google AdWords

For todays post I will be talking about Google AdWords and what it can do for you.

So, you’re thinking about becoming certified?  Well even if you’re not, you may change your mind after reading this post.  A Google AdWords certification offers many potential benefits to your online advertising strategy.  Some of these benefits include the following:

  1. Targeting your ads – Google AdWords has the ability to target your ads to people that would find your ads relevant, they can be seen by those you want to reach.
  2. Controlling your costs – When it comes to Google AdWords, you decide what you want to spend.  The best part?  You only have to pay once someone clicks on your ad, hence the commonly used phrase PPC (Pay-per-click) ads.
  3. Measuring your success– Most everything is trackable, if you feel you’re not benefitting from Google AdWords, check the data.  What do your metrics tell you?  You may be surprised at how easy it is to track conversions, clicks, and more.
  4. Managing your campaign– Google AdWords makes managing your campaign(s) easy by offering both offline and online editing from one account.
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